SOFIA DANILOVA
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B2B Partnerships · Outreach · iGaming

Sofia
Danilova

B2B Partnerships & Outreach Lead · iGaming

I help iGaming companies build pipeline, open new revenue channels, and turn cold outreach into long-term commercial relationships.

Open to new roles · Remote / Hybrid / On-site · Kyiv
5+
Years in iGaming
25–30%
Cold outreach conversion rate
130+
Provider collaborations closed
About

Partnerships built on results, not luck.

B2B lead generation and partnership professional with 5+ years in iGaming. I own the full top-of-funnel cycle — from identifying high-value prospects and crafting personalized outreach to negotiating partnership terms and managing accounts after signing. I’ve also led and coordinated an outreach / link-research team, owning process design, quality, and day-to-day delivery.

01Build & qualify B2B pipelines through targeted multi-channel outreach.
02Source, negotiate and manage affiliate & B2B partnerships.
03Lead outreach teams — process, quality and delivery.
04Drive digital PR and B2B communication across iGaming.
Selected Work

Results, not just activity.

130+

Provider collaborations closed

Sourced, negotiated and closed 130+ successful collaborations with game-studio providers and B2B partners — owning deals end to end, from outreach to signed agreement.

Partnerships · Negotiation
25–30%

High-converting cold outreach

Personalized multi-channel campaigns (email, LinkedIn, industry events) with disciplined follow-up — converting cold contacts at a 25–30% rate.

Outreach · Lead Generation
300+ /mo

Led a team of 7

Headed an outreach team of 7, consistently delivering 300+ published outreach articles every month — owning the processes, workload and quality behind the output.

Team Leadership · Process
Expertise

What I bring to the table.

B2B Lead Generation Partnership & Affiliate Management Cold Outreach Campaigns Digital PR Negotiation & Deal-Making Multi-Channel Outreach Team Leadership Process Design Account Management Pipeline & CRM Stakeholder Communication Email Marketing Process Automation Building AI Agents AI Workspace Setup for Teams Deal Structuring SEO Tools & Site Audits Competitor & Audience Research CMS Admin (multi-platform) Creative Problem-Solving
Toolbox Ahrefs Semrush Google Analytics Search Console Snov.io Hunter ZeroBounce Zapier Make GPT Claude

Markets Tier-1 — USA · Canada · Northern Europe · France · Argentina · Poland

Experience

A track record across the iGaming funnel.

Nov 2021 – Jun 2026
Partnership Manager / Team Lead, Link Research & Outreach
SlotsSpot — Hraigamble Group · iGaming review network
Owned the full top-of-funnel cycle: prospecting, multi-channel outreach and converting cold contacts into long-term partnerships. Led the outreach / link-research team, sourced and negotiated affiliate and B2B partnerships including game-studio providers, and drove digital PR across the ecosystem.
Lead role
Mar 2021 – Aug 2022
Freelance Technology Writer
Self-Employed
Produced technology and industry content for digital publications — sharpening the research and messaging skills later applied in outreach and PR.
Part-time

Education

Master’s Degree in Information Technology

Jagiellonian University

Languages

Ukrainian · Russian · English

Sofia proved herself a responsible and dedicated professional — highly involved in the work and ready to take ownership of the areas entrusted to her. We can recommend her as a reliable specialist.
HR Department, Hraigamble Group
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